Harlem Black Coffee

HBC_Web_1

Tags

Re-Design of a german coffee label from Berlin Mitte which aims to bring the american coffee brewery culture from New York City to Germany — besides the well known chains. With ecological and fair-trade beans Harlem Black Coffee wants to convey an traditional american way of coffee brewing. Due to that I translated traditional graphic elements from the 1800s in a contemporary way. Throughout all communication materials and packaging I used a simple color scheme and bold typography combined with simple eco materiality. This project was realized for and with Commandante Berlin.