Concrete Plæne is half business consulting, half venture funds. Vague or run-down projects are made with the help of advice or capital concretely. The corporate design takes up the word game. In addition to a minimalistic logo, the coloring consists of a reduced colour palette. This reduction is supported and broken down by high-quality papers and refinements.
I was responsible for art direction, logo development, overall branding (colour concept, graphic language) & stationary.
The project was realized for and with Tropen Markenwelten GmbH. Photography by Annabell Sievert.
“THE DISTANCE TO NORMAL IS ENORMOUS.”
Christian Gutgsell, Founder of Concrete Plæne